On local TV stations, there's a commercial produced on about $20 budget, for the "Big Book". It's basically another yellow pages. Their commercials feature a potbellied man in a blue supersuit, helping out this lady who is about to have a stroke because her sink is clogged. He says "Have no fear, big book man is here! Big book is filled with listings for plumbers just waiting to wash your woes away!"
The nest scene, she's happy, the soapy water is out of her sink, and she dresses better. She says "Thank you big book man! You saved the day!"
What an awesome super hero that would be... Go into a troublesome situation, give the victim a phone book and tell them to call someone who cares.
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